About

Hi, I'm Flo. I build businesses with AI and write about what I learn along the way.

This blog is my attempt to cut through the hype and share practical insights about using AI in the real world. No jargon, no buzzwords—just honest takes on what works and what doesn't.

I've spent years building products, and now I spend my time figuring out how AI can make that process better. Sometimes it works. Sometimes it doesn't. I write about both.